Internet Marketing Drives Georgetown County SC Tourism By Lloyd Mackall Summer travel plans of Georgetown County visitors are driven by more print advertisement exposures and record online April impressions using Search Engine Marketing (SEM) to increase visibility for websites, such as the new www.HammockCoastSC.com Prior to a launch of its new Hammock Coast campaign Thursday, May 13, at Tara Theater, the Georgetown County Tourism Management Commission (TMC) met and heard the Rawle Murdy marketing communications firm of Charleston report how this years online marketing efforts had picked up in April. Online activity on www.visitgeorgetowncountysc.com continued strong in April. The campaigns generated 5753219 impressions and 30000 clicks. The impressions were up because two emails went out, one April 1 and the other April 14. Each mailing went to approximately 119000 consumers. Annette Fisher, president of the Georgetown Chamber of Commerce, said the Hammock Coast theme is in a tongue-in-cheek style advertising campaign. It includes a new logo, print and online advertising, social media, public relations efforts and bumper stickers, she said. The new www.HammockCoastSC.com website calls attention to the areas undiscovered charm, laid-back atmosphere and spectacular outdoor attractions. Fisher said the print and online advertisements focus on the theme, Please dont come to Hammock Coast. This is a playful reflection of our reputation as a sought-after vacation destination …